Our Story

iStand Classic Cane

Why We Make iStand

Families with aging parents struggle with the time needed to care for and monitor the health and well-being of parents, and the resources to do so. 


That's why Founder and CEO, Mazy Holiday, created the iStand SmartCane™. Dealing with arthritis herself, and unhappy with the aesthetics of senior products, Holiday designed iStand technology for today's senior and generations to come.

iStand Classic Cane (no tech)

With class-leading proprietary design, and affordable forward-looking style, say Goodbye to mediocrity.

iStand SmartCane™

Easy to use, and no subscription, iStand App and SmartCane™ deliver the ultimate exerience in comfort, affordability, and intuitive technology. Never lose your cane again.