iStand Cane Founder Forms the iStand Foundation to Support Veterans and Seniors

Creator of the iStand Line of Smart Walking Canes Furthers Mission to Reduce Falls

FOR IMMEDIATE RELEASE – Birmingham, AL – March 13, 2018 – WhatBox Inc., a consumer product design company and parent company of iStand smart walking canes, announced today the formation of the iStand Foundation, a 501 (c) (3) non profit organization, by its Founder and CEO, Mazy Holiday. The iStand Foundation’s mission is to reduce senior falls by providing comprehensive programs including evidence-based exercise programs, eye exams, medication reviews, and education in household safety. iStand will also provide free iStand walking canes to veterans and seniors in need nationwide.

According to the Centers for Disease Control and Prevention (CDC), one third of people 65 and older fall each year and older adults die every 29 minutes from fall-related injuries. By 2030, the CDC projects that falls will account for 12 million injuries among older adults. The U.S. Department of Veterans Affairs reported that as of March 2015, falls represented the number one category of root cause analyses submitted to the NCPS Patient Safety Information System, an internal, confidential, non-punitive reporting system.

“People don’t realize the frequency and severity of falls and how easily they can be prevented,” said Mazy. “The iStand Foundation is focused on educating both veterans and seniors, as well as their caregivers, about ways to prevent falls – including exercise, using well designed smart canes and general overall health. I am excited to further my commitment to seniors for generations to come by delivering these much-needed services to our surrounding communities, and decreasing the risk of injuries.”

Holiday is also the creator of the iStand Falls Prevention® Exercise Program on The iStandFoundation.org which offers proven, low-impact programs delivered via online streaming at no cost. Other Board members include Morgan Richardson, secretary and Tamara Walker, treasurer. Richardson is a personal trainer who delivers iStandFit programs, and an advocate for seniors. Walker is also the COO of WhatBox, Inc. and holds a Bachelor’s Degree in Criminal Justice and Political Science from the University of Alabama at Birmingham.

The iStand Foundation’s first fundraiser will be held this Spring in Atlanta, GA. To stay updated, sign up for the newsletter at TheiStandFoundation.org.

PDG Branding & Marketing in Atlanta is handling creative for the Foundation.

 

About iStand Foundation

The iStand Foundation is a 501 (c) (3) non profit organization. Our mission is to enhance senior living by helping to reduce senior falls through comprehensive programs including evidence-based exercise programs, eye exams, medication reviews, and education in household safety for both seniors and caregivers working in elder care. The Foundation also provides free iStand walking canes to veterans and seniors in need nationwide.

With headquarters in Birmingham, Alabama, the iStand Foundation can be reached at 888-721-9777 or www.theistandfoundation.org, or email Mazy Holiday at Mazy@iStandToday.com

 

Contacts

Christine Perkett

617.504.8687

cperkett@perkettpr.com

 

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